Which #Brands Are #Winning The #Syrian #Uprising?
Is your brand agile enough to capitalize on a major humanitarian crisis? In the Dunk In The Dark era, #brands need to harness the power of #social to boost #engagement in the wake of wanton bloodlust.
Let’s take a look at the #brands #winning the #Syrian #uprising:
Cinnabon: The first Syrian franchise opened in June 2011, three month after protests began in Daraa and other cities. Nothing a little #social can’t sugar coat. “We are all about having people add a little frosting to their lives,” it posted on its Facebook last year, in an obvious #brand #win.
Suggested copy: Why not add a little frosting to that shrapnel wound?
Cisco: The networking conglomerate, and Ellen Page-employer, reportedly supplies the Assad regime with high-tech surveillance equipment, along with a host of other publicity-shy companies (some people just don’t get #social). COMPLETELY UNRELATED: Cisco CEO John Chambers recently said he would no longer hire American workers or buy American companies until he has successfully blackmailed policymakers into giving Cisco a tax holiday on overseas cash, a proven failure at spurring the job creation he touts.
Suggested copy: Perhaps a riff on its corporate slogan: Your Tomorrow Ended Here.
Four Seasons: Occupancy has sadly slumped at the venerable hospitality chain’s Damascus location. “Let’s put it this way, the Four Seasons was very excited about the mission of Kofi Annan — not because they were hopeful he’d come away with a solution to the crisis, but because they were finally getting some business. And they knew he’d be back,” a Syrian businessman told Foreign Policy last year. Priorities! But how can the #brand take advantage of the accomplished peacemaker’s patronage?
Suggested copy: For your next vacation, or flaccid diplomatic mission, drift off to the not-so-distant rumble of RPGs in elegance.
KFC: The colonel has an instinctive nose for conflict. Franchises in Damascus and Aleppo are serving up its distinctive take on Syrian culinary traditions. Just kidding! They serve chicken…Kentucky Fried Chicken. With food shortages wracking the country, KFC needs to take a page from Buzzfeed-certified #brand #winner and corporate cousin Taco Bell, lest someone else capitalize on the widespread hunger.
Suggested copy: Tired of bread lines? Come into the colonel, it’s finger licking good (assuming your fingers weren’t blown off in a government-sponsored airstrike)
United Colors Of Benetton: The clothing retailer has been working with the Assad regime for years, circumventing a ban on foreign garments that was only lifted in 2005. There are 16 outlets in the country, with plans for further expansion. Syrians are reportedly quite fond of sparkles and studs. Known for its provocative ads, like the Colors of Domestic Violence campaign, how can the #brand utilize 70,000 unnecessary deaths to inspire greater #loyalty among its customers?
Suggested copy: Colors of Complicity – mutilated bodies draped in the latest Spring-Summer line with limp exhortations supporting international action. Maybe a picture of Assad and Obama kissing, or something.